12x.au · Sydney, Australia · Est. 2024
I dare you to look.
Five doors. One ecosystem. A private advisory practice, a publishing house, a wisdom engine, a legacy studio, and a youth program — all built around the same question: what are you actually building with the time you have?
Old wisdom.
Honest consequences.
Real work.
Choose your door
For founders carrying an unresolved structural problem. Decision architecture. A written document. An independent assessment that holds up under pressure.
Enter 02A publishing house, a reading room, and an Authoring Studio. Old wisdom for a changing world. For families, readers, and founders who want to leave something behind.
Enter 03The Wisdom Engine. The Numbers Calculator. The Wisdom Spinner. Tools that show you the compound cost of drift — and build a decision architecture from your own situation.
Enter 04One Truth Before the Noise — a peer-delivered wisdom program for middle and high schools. Recon 101. Practical life tools for young people navigating a world that never stops demanding their attention.
Enter 05Some songs stay with us because they carry more than melody. Nature Boy. Taxi. What a Wonderful World. The wisdom hidden in songs people already know by heart.
EnterThe anchors
"The world will rob you and leave you cold.— after Rumi
Return to the source of yourself."
"The greatest thing you'll ever learn— Nature Boy · Eden Ahbez · 1947
is just to love — and to be loved in return."
Entrepreneur. Former skydiving instructor. Storyteller. Founder of the 12X ecosystem. Decades across business ownership, sales, hospitality, mentoring, family life, risk, failure, and starting again.
His work turns lived experience into practical philosophy — not theory, but the hard-won lessons that only come from doing, losing, and trying again. Based in Sydney, Australia.