Six entry points. One team.
Built for the problems most advisors avoid.
For Australian founder-operators at an inflection point. Whether you are structurally stuck, planning an exit, building a legacy, or ready to be found — there is a door here for the problem you are carrying.
The 12X Practice
One team. Multiple disciplines. The right arm for the problem you are carrying.
01
Consulting
For founder-operators who are capable but structurally stuck. One unresolved problem. A written structural assessment. Seven physical artifacts. Fixed price, clean exit, no retainer.
02
Business Transition
Succession planning through to settlement. For founders navigating a sale, merger, or generational transfer. A peer who has been in the room — and on both sides of the table.
03
Legacy Engagement
Capture decades of operational knowledge into structured, usable assets. Decision frameworks, operating doctrine, family governance, and legacy documents built to outlast the founder.
04
Publishing
Business books built from expertise. Full-length authority works and short-form gift volumes. Your knowledge, structured and published — the authority asset most advisors never build.
05
AI Integration
Practical AI tools and programs for business owners. Working systems, not theory. Built for operators who want to understand what the technology actually does inside a real business.
06
Visibility — Monthly Retainer
LinkedIn presence management, fully handled. One hour per month from the client. The right message, the right audience, the right cadence — without adding to the founder's workload.
A Specialist Practice
Not a solo operator. A small group of specialists who assemble around the right problem.
Founder & Principal
50+ years across business building, advisory, publishing, and transition. The practitioner at the centre of every engagement.
Senior Software Development
Designs and builds robust digital platforms and scalable solutions that power the practice's client-facing work.
Marketing & Communications
Shapes the brand story, builds the practice's presence, and connects the right message to the people who matter.
Graphic Design & Brand Identity
Crafts compelling visuals and cohesive brand identities that communicate authority and precision.
Director of Research & Production
Leads research intelligence, content production, and the systems that turn raw material into structured, finished assets.
TV, Media & Video Production
Captures and produces powerful visual content — interviews, product documentation, and brand media that informs and drives action.
Legal Advisory
Provides strategic legal counsel across engagements — protecting interests and ensuring every agreement is structurally sound.
How We Engage
The right team for the right problem. Each engagement assembles the relevant specialists and capabilities.
Fixed Fee
Decision Architecture
Business Brokerage
Exit Advisory
Legacy Engagement
Wisdom Harvesting
Publishing
Book Production
Monthly Retainer
Content & Visibility
The Number
The number 12 is not a multiplier. Across every major civilisation in recorded history — Babylonian, Egyptian, Greek, Hebrew, Roman — twelve has carried one meaning: completion. Twelve months close the year. Twelve hours complete the day. Twelve signs complete the zodiac. Twelve apostles. Twelve tribes. Twelve gods of Olympus. Twelve labours of Hercules. No culture arrived at this independently. They all observed the same structural truth.
12X is built on that idea. Not twelve times bigger. Architecturally complete.
Fifty years across business building, advisory, publishing, and transition. Multiple businesses built from the ground up. Several sold. Others wound down. The full cycle, more than once.
The 12X practice exists because most advisory relationships are designed to create dependency. They produce reports that gather dust, strategies that do not survive contact with reality, and engagements that end when the retainer runs out. 12X is designed differently: every engagement produces something you can hold, execute, and own — without the advisor in the room.
The formula has not changed: find the structural problem, name it precisely, build a correction that the client can run themselves. The work is done when the client no longer needs the practitioner. That is what complete looks like.